Everyone seemed to universally love the Doritos ad at the Superbowl that depicted the "tough" little boy. Everyone thought it was hilariously funny. Well I didn't, but my objections ran much deeper than that. I was livid after seeing that commercial, and for exactly the reasons spelled out in this wonderful article by Dennis Prager.
my favorite excerpt is this:
Those who argue that the boy was just defending his mom may well be right. But that only further reinforces the point of what a dysfunctional scene the ad was portraying: A leering man, a mother dressed in a sexually provocative way, and a sexually aware child who essentially serves as man of the house at the age of five.
Read it here.
So, call me a prude if you want, but give me the Betty White ad any day of the week.
Pax
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1 comment:
I agree it was a horrible commercial and for all you cite, but more.
Coming from my days in working in adolescent psych, and seeing what I see even today...well, a child slapping an adult actually isn't uncommon. A commercial like that further seems to give "license" to children to hit their superiors. It aids the lack of respect we already see in our culture, and seems to elevate it to a "good".
It is NEVER appropriate for a child to strike an adult! Believe me...I used to get beat up all the time by KIDS so I take this quite personally.
The fact the guy was a lecherous predator-type doesn't give license for what we saw in that commercial.
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